Meet The Pack

Hey There, Welcome to Pups Up!

I'm Ashley, the owner, designer, maker, packer, shipper, social media manager, and pretty much everything else behind Pups Up.

What started as a love for dogs and a desire for gear that could keep up with real adventures has grown into a business dedicated to creating durable, stylish, and functional products for dogs and the people who love them. Every collar, leash, and toy is created with the goal of helping you spend more time doing what matters most—making memories with your dog.

At Pups Up, we believe dog gear should be more than just pretty. It should be built to handle muddy trails, lake days, training sessions, dog sports, and everything in between.

Meet The Humans

Ashley
Founder, Maker, Pack Leader

If you've sent a message, placed an order, stopped by our vendor booth, or received a package from us, you've probably interacted with me. I started Pups Up because I wanted gear that combined function, durability, and style without sacrificing quality.

My favorite part of running Pups Up is seeing your dogs wearing gear that was custom-made just for them and hearing about the adventures you've taken together.

Jonathan
The Muscle Behind The Pack

From helping at events and loading trailers to brainstorming new ideas, he's the behind-the-scenes support that helps keep everything running smoothly.

Lincoln
Director of Chaos

Our little adventure buddy keeps us on our toes and reminds us daily why building a life centered around family, dogs, and adventure is so important.

Meet The Dogs

Lily Kate

Boston Terrier | Chief Speed Officer

Don't let her size fool you—Lily Kate has a larger-than-life personality. Whether she's running Fast CAT, posing for photos, or convincing everyone she's the boss, she keeps life entertaining.

Favorite Activity: Fast CAT and family adventures

Favorite Product: EVA Foam Rings

Personality Trait: Self-appointed CEO of the household. She's either running the show, stirring up a little chaos, or recharging with one of her many daily naps.

Bear

Labrador Retriever | Chief Retrieval Specialist

Bear is our go-anywhere, do-anything girl. Whether she's retrieving ducks, exploring the outdoors, or joining us on family adventures, she's always ready for the next challenge. As our hunting partner, she's helped inspire many of the durable, adventure-ready products we create.

Favorite Activity: Duck hunting and retrieving

Favorite Product: Hands-Free Leash

Personality Trait: Equal parts athlete, adventure buddy, and professional snack enthusiast.

Max

Terrier Mix | Chief Quality Control Inspector

Max takes his supervisory role very seriously. He's always nearby keeping an eye on things and making sure no squirrel, package delivery, or suspicious noise goes unnoticed. Every pack needs a dog who keeps everyone accountable.

Favorite Activity: Supervising the family and investigating everything

Favorite Product: 2" Collars

Personality Trait: Professional neighborhood watch member with the memory retention of a goldfish. Whatever happened five minutes ago is ancient history.

Beyond The Gear

When we're not making dog gear, you'll usually find us spending time together as a family, attending dog sport events, traveling, exploring new places, and making memories together.

From Fast CAT and hunt tests to weekend adventures and everyday walks, our dogs are part of everything we do. The products we create are inspired by the experiences we share with them and designed to make those experiences even better.

Pups Up isn't just a business to us. It's a community of dog lovers who believe adventures are better when shared.

Whether you've purchased your first collar, your tenth leash, or you're simply following along on social media, we're grateful you're here.

Thank you for supporting our small business and allowing us to do what we love every day.

We can't wait to see where your next adventure takes you.

Welcome to the Pack. 🐾