Current Processing Time: 2-6 Weeks

Built for every adventure.

More than just dog gear - we are building a pack.

Handcrafted gear built for training, competition, and everyday adventures.

Join The Pack
Join The Pack

  • Waterproof

  • Smell-Proof

  • Handcrafted in the USA

  • Built To Last

  • Adventure Ready

Why Pups Up?

Because your dog deserves gear that's as hardworking as they are.

At Pups Up, every piece is handcrafted to order using premium materials designed to handle muddy trails, lake days, training sessions, competitions, and everything in between. We're a small family business built by dog people, for dog people.

Join Our Pack!

Be the first to hear about new releases, exclusive discounts, and special announcements.

Ready To Ship

Need it sooner? Shop our ready-to-ship gear and toys.

Design Your Own Gear

  • 1

    Pick Your Colors

    Choose from dozens of Biothane colors and hardware finishes.

  • 2

    Add Your Style

    Select prints, vinyl names, sayings, rhinestones, and more.

  • 3

    Adventure Awaits

    We'll handcraft your gear and ship it out, ready for your next adventure.

Testemonials from the Pack

  • ★★★★★
    The seller is super sweet and had great communication! I had an idea of what I wanted the collar to look like, and she executed it beautifully. She helped me pick out the font and the moon icons, and I love how it turned out!
    Erika
  • ★★★★★
    Love, love, love! We ordered a 5cm and 7cm ball size for a Malinois puppy, started with the 5cm when said puppy was smaller and have now transitioned to the 7cm. Perfect!
    Abbi
  • ★★★★★
    Beautiful color and nice study feel to it. It’s also very lightweight which I was hoping for for my intended use of it.
    Victoria
  • ★★★★★
    We liked it so much we purchased a second one for our other dog.
    Kailin
  • ★★★★★
    Got a ten foot biothane long line to try out for nosework class. I am impressed with it so far and pleased at the quality of the materials. Seller went the extra mile with an adorable mailer for packaging and included a small Velcro cord organizer to keep the leash from getting tangled when stored.
    Julian
  • ★★★★★
    I love how easy this is to clean. I also like that I can customize the length to my dog. Very well made.
    Sarah

EVA Foam Toys

Built for dogs who play hard. Lightweight, durable, and easy on teeth, our EVA foam toys float in water and are perfect for fetch, training, dock diving, and everyday adventures. 🐾